Key takeaways
- Telegram pays channel owners through its own tools: a 50% share of ad revenue, Stars from paid posts, reactions and subscriptions, and payments for suggested posts.
- Every one of them depends on real readers, and Telegram can deduct rewards earned from purchased or fake activity.
- Combine one Telegram-native income with one you control, such as sponsors or a rewards program on your own website.
How to make money with a Telegram channel
You can make money with a Telegram channel through Telegram’s own features, which are ad revenue sharing, paid posts, Star reactions, Star subscriptions, and suggested posts, and through income you arrange yourself: sponsored posts, affiliate links, your own products, and a rewards program on a companion website. Telegram’s tools pay out in Stars or in Gram, the TON blockchain’s coin (called Toncoin until June 2026), and withdrawals go through Fragment. The channels that earn most usually run two or three of these at once.
| Method | Who pays | Paid in | Best for |
|---|---|---|---|
| Ad revenue sharing | Telegram, from its ad sales | Gram | Large public channels with steady views |
| Paid posts | Readers, per post | Stars | Exclusive photos, videos, analysis |
| Star subscriptions | Readers, monthly | Stars | A private channel with premium content |
| Star reactions | Readers, voluntarily | Stars | Loyal audiences that want to tip |
| Suggested posts | Brands or readers, per post | Stars or Gram | Channels that already get promotion requests |
| Direct sponsorships | Brands, per post | Your choice | Niche channels with a clear audience |
| Affiliate links | Merchants, per sale | Your choice | Deals, tech, travel, finance channels |
| Rewards program on your site | Advertisers, per completed offer | Your choice | Gaming and rewards communities |
Telegram ad revenue sharing
Telegram sells sponsored messages that appear in public channels. When it launched revenue sharing in March 2024, Telegram’s announcement said owners of public channels with at least 1,000 subscribers receive 50% of the revenue from ads shown in their channels, paid in Toncoin (now Gram) and withdrawn through Fragment. You find it under Channel Settings, Statistics, Monetization. The current Terms of Service for Content Creators still describe a 50% share of the revenue Telegram earns from valid impressions in eligible channels, and say the share can change at any time.
The key word is valid. The same terms let Telegram deduct rewards for invalid activity, including impressions and activity solicited through false representation, monetary purchase, or explicit requests to interact with sponsored messages, and spam, automation, or fake impressions. Telegram can deduct up to the full balance, offset future rewards if invalid activity is found after a withdrawal, and remove the channel from the program. Never ask readers to click the ads, and never buy views or subscribers for a monetized channel.
Paid posts, Star reactions, and Star subscriptions
Stars are Telegram’s in-app currency. Readers buy them in the app and spend them in your channel in three ways:
- Paid posts. You post photos or videos that readers pay Stars to view. The creator terms say owners receive the equivalent of 0.013 USD in rewards for each Star earned with paid posts.
- Star reactions. Readers tip a post by reacting with Stars. Telegram’s announcement says channel owners receive 100% of the Stars sent this way.
- Star subscriptions. You create an invite link with a monthly fee in Stars, so people pay to join and stay in the channel. Telegram’s API documentation says the only subscription period is 30 days.
Earned Stars can be withdrawn as Gram through Fragment once the balance reaches Telegram’s minimum, and the withdrawal needs the owner’s two-step verification password. You can also spend Stars on Telegram Ads for the same channel; Telegram’s terms value each Star at 0.02 USD of advertising credit there.
Illustrative month: 20,000 subscribers, 150 paying fans
A photography channel puts one full-resolution photo set a week behind a 50-Star paid post, and 150 readers buy each one. That is 4 posts × 150 × 50 = 30,000 Stars, worth 30,000 × $0.013 = $390 in rewards at the rate in Telegram’s creator terms. The purchase numbers are invented to show the arithmetic; the per-Star rate is Telegram’s, and Telegram can change it.
Suggested posts and direct sponsorships
Suggested posts, added in July 2025, let readers and brands offer your channel a post together with a payment in Stars or Toncoin (now Gram). You can accept, ask for edits, or change the price, then publish it. According to Telegram’s announcement, you receive the payment 24 hours after posting, and if you delete the post earlier the buyer gets the full amount back. It is the safest way to sell a post to someone you do not know, because Telegram holds the money.
Many channels also sell sponsored posts directly. Price them on views, not subscribers: advertisers compare what they pay per 1,000 views across channels. Mark each sponsored post clearly and decline anything you would not recommend to a friend, because one scam ad costs more trust than it pays.
Affiliate links and your own products
If your readers ask what to buy, a disclosed affiliate link earns a commission on each sale. Deals, gadgets, courses, and travel channels do well here. Selling your own product, whether a guide, a template, or a course, usually pays more per reader than any of the other methods, because you keep the whole margin. Digital goods sold inside a Telegram bot must be paid in Stars, according to Telegram’s bot developer terms, so plan your checkout before you build one.
A rewards program with an offerwall
Gaming, crypto-curious, and “earn online” audiences often want a way to earn points they can spend on something. An offerwall gives them that: readers complete offers such as trying an app or reaching a level in a game, advertisers pay per completed offer, and you pass part of the payout to the reader as points. What is an offerwall? explains the model.
A Telegram channel cannot host an offerwall by itself, so the setup has three parts:
- A website where readers sign in, with an account ID of your own and a points balance stored on your server.
- An earn page on that site that opens the offerwall with a link your server signs for the signed-in user.
- A server that credits points when the offerwall sends a postback, and takes them back when a result is reversed.
Your channel then promotes the earn page like any other post: what readers can earn, what points buy, how long credits can take. How to start a rewards website covers payouts and fraud, and How much can you earn with an offerwall? gives the formulas. The free offerwall earnings calculator turns your reader numbers into an estimate.
Channel habits that cost you Telegram rewards or offerwall earnings
Buying subscribers or views, asking readers to click sponsored messages, running bots that fake activity, posting offer links that promise more than the offer pays, and letting people under the offerwall’s minimum age earn. Telegram can deduct ad rewards for purchased or fake activity, and offerwalls reverse or withhold earnings from invalid traffic.
Two rules come from the offerwall side. Sharklio’s terms require end users to be at least 16, so ask for age at sign-up on your site. They also forbid incentivized clicking outside the offerwall and misleading promotion, so link to your earn page rather than posting single offers with inflated promises. The traffic quality rules list the rest.
Which methods to combine
Mix one Telegram-native income with one you control. A news channel with 30,000 readers might take the ad share and sell a sponsored post a week. A gaming channel might run paid posts for exclusive guides and a rewards program on its site. A niche expert channel might charge a Star subscription for a private channel and sell a course. The more your income depends on a single program, the more a rule change can hurt it.
All of it starts with readers who open your posts. If you are still building that audience, read How to get Telegram channel subscribers. For more ways to earn beyond Telegram, see AdSense alternatives and How to monetize a Discord server.
An earn page your Telegram readers can open
If your channel already has a companion site with sign-in, the Sharklio offerwall is one signed link from your server, with your own currency name, rate, and user split, and a postback for every credit and reversal. There is no SDK to install. Publisher applications are not open yet, and every application will be reviewed by our team. Read how the Sharklio offerwall works to plan the page, and join the waiting list at the end of this page to hear when applications open.
Frequently asked questions
How many subscribers do you need to monetize a Telegram channel?
For ad revenue sharing, Telegram’s launch announcement set the bar at 1,000 subscribers for public channels. Paid posts, Star reactions, sponsorships, and affiliate links have no fixed minimum, but they only earn when people read.
How does Telegram pay channel owners?
Ad revenue is paid in Gram, the coin formerly called Toncoin, and Stars can be withdrawn as Gram. Withdrawals go through Fragment to a TON wallet.
How much is one Telegram Star worth to a creator?
Telegram’s creator terms say owners receive the equivalent of 0.013 USD in rewards per Star earned with paid posts, and its terms value a Star at 0.02 USD when spent on Telegram Ads. Telegram can change both values.
Can I lose my Telegram ad revenue?
Yes. Telegram can deduct rewards it links to invalid activity, such as bought views, fake impressions, or asking readers to click ads, and can remove a channel from the program.
Can I charge for access to a Telegram channel?
Yes. Create an invite link with a monthly fee in Stars. Subscribers are charged the fee in Stars every 30 days.