What Campaigns Are Not Allowed on Sharklio

Key takeaways

  • Illegal and misleading offers, adult and dating content, weapons, drugs, hate speech, malware, phishing and crypto mining are never allowed.
  • Tasks also fail if they ask users to send money, give up credentials or sensitive data, break another platform's rules, or hide a referral link.
  • Gambling is a conditional category: licensed operators only, lawful territories only, legal-age users only, reviewed case by case.

What campaigns are not allowed on Sharklio?

Sharklio does not accept campaigns for illegal, misleading or fraudulent offers, “get rich quick” schemes, adult or dating content, weapons, drugs, hate speech, phishing, malware or cryptocurrency mining. Tasks are also refused when they ask users to send money, crypto or gift cards, to hand over credentials or sensitive data, or to break the rules of another platform. Gambling is accepted only from licensed operators, under strict conditions.

These rules come from two places you agree to before submitting: the advertiser section of our Terms of Service, and the Campaign Rules shown in the campaign builder, which you accept with a checkbox when you choose Submit for review. This guide turns them into one list, explains the reason behind each, and suggests what to run instead.

Why Sharklio has prohibited categories

A task on the offerwall is shown to real people inside a publisher’s website or app, and they are rewarded for completing it. That raises the stakes in three ways. Users act on the task, so a harmful offer does real harm. Publishers put their own name next to the offerwall, so an offer that embarrasses them costs them their audience. And some users are as young as 16, the minimum age for the offerwall, so content that is fine for adults elsewhere does not belong here. Every campaign is reviewed by our staff before it goes live, and the rules below are what reviewers check against.

Prohibited advertising categories: the full list

Not allowedWhyWhat to do instead
Illegal goods or services, or offers that are unlawful anywhere you targetThe Terms require the promoted offering to be lawful in every territory you targetRemove countries where the offer is not lawful, using country targeting
Misleading or fraudulent offers, deceptive financial schemes, and “get rich quick” offersUsers would act on false promises, and the Terms require your material to be accurate and not misleadingPromote a real product with a clear description of what the user gets
Adult content and datingOfferwall users can be 16 or 17, and publishers must keep the wall away from adult contentNot accepted in any wording
WeaponsListed as a prohibited category in the Terms and the Campaign RulesNo alternative on Sharklio
DrugsListed in the Campaign RulesNo alternative on Sharklio
Hate speechListed in the Campaign Rules and banned as user content under the TermsNo alternative on Sharklio
Malware, phishing and cryptocurrency miningYour campaign must contain no malware or deceptive functionality, and users must be safe on the page they openPromote legitimate software through its official page or store listing
Tasks that require users to send money, crypto or gift cardsA reward task should never cost the user money they send to someone elsePay for a result on your side, such as a free sign-up or a first in-app goal
Tasks that ask for account credentials, private keys, or sensitive personal or financial data beyond your proof requirementThis data could be used to take over accounts or walletsAsk only for what proves the task: a username, an order number, or the email used to sign up
Tasks that break the terms of the platform you send users to, such as fake engagementUsers would be breaking another service’s rules for a rewardReward an action on your own site or app, and let follows or joins happen on their own
Referral or affiliate links that pay you per sign-up, without disclosureUsers should know when you earn from their sign-upAdd one plain sentence to the instructions saying it is a referral link
A starting link that downloads a file directlyUsers should see a page before anything installs; the builder refuses links to files such as .exe, .apk or .zipLink to your download page or the app store listing

The Terms also rule out campaigns that breach the rules of our partners, and staff may decline, pause or remove a campaign that breaches the Terms or the law even if it fits none of the rows above. When in doubt, describe your offer in Notes for our review team and let the reviewer decide.

Gambling: allowed only under conditions

Gambling, betting and casino campaigns are not banned outright, but they are the most tightly controlled category. All four conditions must be met:

  1. The operator holds every license required in the territories the campaign targets.
  2. Promoting gambling is lawful in those territories.
  3. The campaign targets only people of legal gambling age and does not appeal to minors.
  4. The campaign passes a case-by-case review, which may include a request for proof of license.

In practice, that means targeting only the countries your license covers and saying so in your notes to the review team. A gambling campaign sent back usually lacks one of the four, and the reviewer’s note will say which.

Tasks that break another platform’s rules

This rule catches more campaigns than any product category, because the product itself is often fine. The builder has categories for social media pages and communities, but paying for a follow, like, review or server join often breaks the rules of the platform where it happens, and tasks that make users break another platform’s terms are sent back. Store ratings and reviews are a common example; Can you pay for app reviews? explains what the app stores allow. The fix is almost always to reward an action on your own property instead.

What your task may ask for, and what you may do with it

The proof requirement sets the limit. A task may ask for what the proof requirement states and nothing more sensitive than the task needs: never passwords, login codes, private keys or recovery phrases, never card or bank details. The data you do receive has limits too: you may use completion details only to review, measure and improve that campaign, never to identify users, build profiles of them, or contact them outside the offer. Proof requirements for every task type has safe wording for each kind of task.

Allowed product, campaign still rejected?

Most campaigns that are sent back are not prohibited at all. They have instructions with no clear finish line, a proof requirement that does not say what must be visible, or a starting link that does not load. Those are fixable in minutes, and two guides cover them in depth: Why was my campaign rejected? goes through each common reason, and How to write task instructions that pass review shows before-and-after examples.

A quick way to tell the two apart: if the reviewer’s note asks you to change a field, the campaign can pass. If it says the offer itself is not allowed, no rewording will change that.

How to fix a campaign that was sent back

If the note names a rule from the list above, the fix is usually one of four edits: remove the countries where the offer is not lawful or licensed, add a referral disclosure to the instructions, cut a data request, or replace a direct download with a page. Put context reviewers cannot see on the page, such as your license or which countries your offer covers, in Notes for our review team, which users never see. Then choose Submit for review again. The full resubmission steps are in Why was my campaign rejected?

Illustrative case: a game install with a direct download link

A studio submits a task to install its PC game, with the starting link pointing straight at the installer file. The builder refuses the link before the campaign can even be submitted. The studio switches the link to the game’s store page, numbers the steps up to the first level, and asks for a screenshot of the level screen with the player name. Nothing about the product changed; only the path to it did.

The rules keep applying after launch. Editing the task content of a live campaign sends it back to review, and staff can pause a live campaign that starts breaking the rules, for example because its landing page changed. Breaches of the Terms can lead to the suspension or closure of the account, and an account closed for a breach may not be replaced with a new one.

A pre-submit checklist

  • The product is legal in every country you target, and you removed any where it is not.
  • Nothing in the task is adult, dating, weapons, drugs or hate speech related.
  • The user never sends money, crypto or gift cards, and never gives up a password, key or financial detail.
  • The task does not reward something the destination platform forbids.
  • A referral or affiliate starting link is disclosed in the instructions.
  • The starting link opens a page, not a file download.
  • For gambling: your license covers every targeted country, and the notes say so.

Build a campaign that passes review the first time

If your offer fits the rules above, you are most of the way there. You can create a free account and your first campaign today, save it as a draft while you check it against this list, and pay only for the completions you approve, with bids from $0.01 per completion.

Frequently asked questions

Are gambling ads allowed on Sharklio?

Only from operators with every license required where they target, only where promoting gambling is lawful, only for people of legal gambling age, and after a case-by-case review that may include a request for proof of license.

Can I promote a dating app?

No. Adult and dating content is on the prohibited list in the Campaign Rules.

Can I pay users to follow my social media page?

Not if the platform forbids rewarded follows, which many do. Tasks that break the rules of the platform you send users to are sent back at review. Reward an action on your own site or app instead.

Are crypto campaigns allowed?

Cryptocurrency mining is prohibited, as is any task that asks users to send crypto or give up private keys. Other crypto-related offers must still be lawful, accurate and not a deceptive financial scheme, and they are judged at review like any other campaign.

Can I use an affiliate link as the starting link?

Yes, if the instructions clearly tell users it is a referral or affiliate link that pays you. Undisclosed referral links are sent back.

What happens if my live campaign breaks the rules later?

Staff can pause it or send it back as Changes needed, and it stops appearing in the offerwall until it is approved again.