How to Get More Webinar and Event Registrations

To get more webinar and event registrations, promise one specific outcome on a short registration page, schedule the event at a time that works for the countries you target, and put the link in front of people who already care about the topic. To turn those registrations into attendees, confirm the email address, send two or three reminders with a calendar link, and track which source brings people who actually join. A full registration list means little if half the seats stay empty on the day.

Below are those steps in order, then how to pay for registrations and attendance separately.

Build a registration page that converts

The top of the page should answer three questions: what will I get, when is it in my time, and who is running it.

• A headline with an outcome, such as “Set up your first automated invoice in 30 minutes”, not “Monthly product webinar”.
• Three bullet points on what attendees will leave with.
• Date, time and length, with the time converted to the visitor’s own time zone.
• The host, with a photo and one line on why they are worth listening to.
• A short form. Name and email is enough for most events; only add fields you will really use.

After the form, send people to a thank-you page with an “Add to calendar” button and send a confirmation email with a link they must click. That double opt-in removes typos and throwaway addresses and defines a confirmed registration. Our landing page checklist covers the rest.

Pick the day, the hour and the time zones

Pick a time that lands in working hours or early evening for most of your target countries, and convert it for each before you commit. The example below is a live webinar on Thursday 15 October 2026 at 17:00 UTC, with daylight saving time taken into account for that date.

If a large part of your audience lands in the “no” row, run a second session for that region rather than hoping they watch at 4 a.m. Keep the lead time short enough that people still remember signing up.

Send a reminder sequence that brings people back

Most no-shows simply forgot. A simple sequence fixes much of that:

1. Right after sign-up: confirmation with the date, the time in their zone, the join link and a calendar file.
2. One day before: a reminder with one sentence on what they will get out of it.
3. One hour before: a short email with only the join link.
4. At the start: “We are live now” with the link, for people who had it open in another tab.

A reminder in the spam folder is no reminder. Google’s email sender guidelines ask all senders to Gmail to set up SPF or DKIM and to keep their spam rate below 0.3%. Senders of 5,000 or more messages a day need SPF, DKIM and DMARC, and their marketing and subscribed messages must support one-click unsubscribe. Only email people who registered and asked for the reminders, and make leaving easy.

Measure your registration-to-attendance rate

Registration-to-attendance rate is the share of registrants who actually join: attendees divided by registrations. We will not quote an industry average, because it swings with free versus paid events, lead time, topic and audience. Your own number is the one that matters, and you can get it from your webinar tool. Zoom, for example, has a webinar attendee report that shows when each attendee joined and left, their total time in the session, and, when registration is on, whether each registrant attended.

Split that report by source. Tag each promotion link with UTM parameters, store the source with the registrant, and after the event compare sources by attendees, not sign-ups. A newsletter that brings 100 registrations and 50 attendees beats a channel that brings 300 registrations and 30 attendees.

Use replays without killing live attendance

Send the recording to every registrant afterwards; it gives you a second chance with the no-shows. But do not headline “everyone gets the replay” on the registration page, because many people then plan to watch later and never do. Give a reason to be there live: a Q&A, a template shared only in the session, or an offer for attendees.

Paying for registrations and attendance with Sharklio

Sharklio is a pay-per-result platform, and two campaign types fit events.

A task campaign pays for a confirmed registration. Users register, confirm their email and submit proof, and you approve or reject each one in your dashboard within the approval window you choose. A good proof requirement is a screenshot of the confirmation page plus, in the text field, the email used, so you can check it against your registrant list. Our guide to proof requirements by task type has copy-ready wording.

Target only the countries where your start time works, set the frequency to once per user, and use daily caps and a total budget so you do not register more people than you have seats for.

A multi-step offer campaign goes further: it pays a little for the registration and more for real attendance. Your registration form stores our click ID with the registrant. When the registration is confirmed, your server sends a postback for the first step. After the event, you match your attendee report against your registrants and send a second postback for everyone who stayed long enough. Multi-step offer campaigns explains the setup in full.

Be honest about what rewarded registrants are. Some came for the reward, so compare their leads with your other sources before you scale. If you report attendance numbers to sponsors or speakers, say which part came from paid promotion. And if your event runs on a ticketing or community platform, check its terms before you reward anyone for signing up there; the task must not break the rules of the platform it sends users to.

Frequently asked questions